Marketing platform for the automotive sector
Discover how a platform was created for Mazda Germany to support national dealers – one that enjoys the highest levels of acceptance.
Efficient marketing processes for trade partners
To simplify the cross-media creation and delivery of campaigns and to support dealers optimally, Mazda Germany uses our Marketing Management Cockpit (MMC) as its central trade marketing platform.
- CLIENT
Mazda Motors (Deutschland) GmbH
- YEAR
since 2007
- PRODUCT
Marketing Management Cockpit
- FOCUS
Brand & Service Portal
Business requirements
Mazda Germany needs an easy-to-use marketing platform so that its 450+ dealers can efficiently run their individualised print and online advertising campaigns even without technical know-how.
To make this possible, a trade marketing ecosystem was needed that on the one hand provides a wide selection of ready-made templates and base content as well as support in using them, and on the other hand offers integration with various further planning- and booking-related services and tools.
Scope of the Mazda Marketing Box
The ecosystem developed offers connected dealers a holistic solution for simplifying processes in online and offline trade marketing.
- Portal interface
Central dashboard for every dealer
- Advertising materials editor
Configurability without extensive prior knowledge
- Ready-made advertising templates
Faster localisation of print & online advertising materials
- Tracking & Reporting
Measurability and success tracking of dealer activities as well as usage of all content
- Central DAM system
Provision of a media gallery
- Editorial service
Provision and maintenance of marketing content
- Campaign management
All relevant processes in a central overview
- Campaign planning
Scheduling, budgeting and task allocation
connected dealers
active usage
monthly active users
monthly downloads of advertising materials
copies per Mazda News
circulation 2–3 times per year
advertising templates
media assets in the gallery
individual HTML5 banners per campaign
MMC as the foundation of the Mazda Marketing Box
The Marketing Box developed for Mazda is based on the powerful Brand & Service Portals modules as well as the Digital Asset Management of our proprietary marketing suite – the Marketing Management Cockpit. Enriched with specific customisations for integrating industry-specific workflows and connecting third-party services, a powerful platform has emerged that gives Mazda trade partners an intuitive tool for running local marketing.
- Brand & Service Portals
- Digital Asset Management
Alongside the platform, the consistent points of contact at NSPYR were decisive for our choice. Along with the quality and experience that simply stand behind it. We no longer wanted to do without this trust that has grown over time.
