Efficient content processes
for business-critical documents
Few industries work with as many forms, printed templates and advertising materials as insurance. The same applies to SV SparkassenVersicherung, one of the major public-law insurers with 3.7 million customers. The switch from Lotus Notes to the Marketing Management Cockpit (MMC) was a decisive step in the digital transformation of essential business processes.
- CLIENT
SV Sparkassen Versicherung
- YEAR
since 2022
- PRODUCT
Marketing Management Cockpit
- FOCUS
Forms
Printed templates
Advertising materials
For years, an in-house Lotus Notes solution was used to manage business-critical documents. With IBM's announcement that it would discontinue support, it had reached “end of life” – modernisation became unavoidable.
“For us it was clear: we no longer want custom development.”
For content preparation, approval and management of the numerous marketing and product documents, the company chose the Marketing Management Cockpit (MMC). The advantage of the process-oriented way of working: smoother communication and more efficient collaboration between printed template management, marketing and design. And NSPYR passed the stress test by implementing the MMC in less than a year and migrating 3,500 printed templates and advertising materials.
A key aspect of the MMC is the central management of all content. Changes and comments are made directly and online in the original document. This “single source of truth” principle ensures auditability, saves time and secures transparency throughout the entire “lifecycle” of the document – through to the current stock level.
For SV SparkassenVersicherung, the MMC is a strategic platform.
Whether migrating large volumes of data, central file management or audit-proof approvals – the MMC is designed for maximum efficiency and scalability. Discover the most important benefits at a glance.
Efficient migrationFast transition from the predecessor and introduction of a web-based solution
- One central workflow
Working with a central original file – from change through to approval
- Smooth migration
Migration of more than 3,500 printed templates and advertising materials into the MMC
- Secure & structured
Audit-proof and efficient preparation of content
For us it was clear: we no longer want custom development. With the Marketing Management Cockpit (MMC) we have found an optimal, modular solution that has proven itself in the market and, alongside a focus on marketing activities, is also highly process-oriented.
The NSPYR team really engaged purposefully with our requirements as a client and wanted to understand down to the deepest level why we need what we need. And then they delivered it.
NSPYR not only implements innovative solutions for us, but also advises us strategically on further digitalisation and internal transformation.
Having this expert view from the outside is an invaluable added benefit for us.
